Top 3 Tips for Creating Blog Posts That Impress Your Readers

Whether you create low-content journals, are a veterinarian, crank out crafts, or are a full-time mommy blogger, your goal when writing posts is probably the same: Entice readers and hold their interest. Quite frankly, you need to impress them so they’ll keep coming back.

But how, precisely, do you do that? Being impressive doesn’t mean using 9-syllable words. It doesn’t mean you have to talk about how much you made last year, or the 5-figure vacation you and your family may have taken.

People are typically impressed when you provide value. Not what you expected? Seem too simple? It’s true!

According to 99Firms.com, “30% of consumers rate quality content as the top factor that adds credibility to a blog.” It boils down to respecting your readers, listening to them, and delivering what they ask for even if that’s only left as subtle clues.

1. Know Your Stuff and Other People’s Stuff

In the age of fact-checking mania, now isn’t the time to fake it till you make it. What you share should be up to date as well as accurate. But giving your own best information doesn’t have to be all you offer.

Researching statistics or other data provided by others about the topic you’re writing increases your perception as an authority. How, you wonder? The same way Oprah Winfrey, Dr. Oz, and countless other talk show hosts claimed their fame. They brought other well-known people and information to their audiences. Just for being the messenger, you’ll win over your readers’ gratitude.

Where can you go to research this type of information?

• Industry association websites
• Google using a search string like “stats for[your topic/idea/industry]”, [your topic/idea/industry] statistics:, etc.
• News outlets such as NBC, CBS, ABC, CNN, etc.

2. Make Your Reader the Hero

If it weren’t for site visitors, you’d have no blog. OK, you might have a blog, but no one would read the posts. That’s a great reason to tune your focus to your followers. Everything you do should be for their benefit.

Don’t worry, the rewards can and should be shared. For example, when you develop a blog post that solves a problem for your readers, you might include links to affiliate products and/or services, if they apply. Your readers get the answer to a struggle they’ve been facing and you get passive income.

3. Generate Topics That Interest Your Readers

Where do these topics come from and how do you cultivate them? With a bit of strategic research.

Click through your own blog. Which posts got most shares/comments? What about Google Analytics? When you look there, which posts have driven the most traffic to your blog? Jot down the type of post and the topics.

Have you received emails from readers about certain posts you’ve written? Take that into consideration as well. How about responses to social media posts? All of these can give you a good idea of the types of posts and topics your readers respond best to.

Now, look at other blogs in your industry. Which of their posts got the most shares/comments? Make notes about the types of posts and topics.

When you’re ready, use the information to guide your decision about topics and post types. Your articles can follow similar subjects you’ve written on before, expand on previous topics, or introduce entirely new aspects.

Yes, that takes some time. But understanding what your audience wants is vital information.

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