Are you struggling to create great blog posts?

Content is, has been, and will continue to be, king. With so much information and content online, though, it can be hard to know how to write so that your content will not only inform, but will impact your reader, and get them to keep coming back to your blog time and time again. 

Fortunately, I happen to know some really smart people, and one of those super-smart people is Karon Thackston of Marketing Words, whose expertise includes copywriting, marketing, advertising, SEO copywriting, and passive income strategies. One of the things that I love about Karon is that she breaks down her processes into bite-sized pieces that can be easily understood, and thus acted upon, by anyone.

I invited Karon to share some information with my readers about how to write great blog posts because hers are the epitome of great information written in an easily digestible way. Frankly, there are some of her posts that have taught me more than I’ve learned in paid programs.  With that introduction, I’m going to let Karon take it away…

Top 3 Tips for Creating Blog Posts That Impress Your Readers

Whether you create low-content journals, are a veterinarian, crank out crafts, or are a full-time mommy blogger, your goal when writing posts is probably the same: Entice readers and hold their interest. Quite frankly, you need to impress them so they’ll keep coming back.

But how, precisely, do you do that? Being impressive doesn’t mean using 9-syllable words. It doesn’t mean you have to talk about how much you made last year, or the 5-figure vacation you and your family may have taken.

People are typically impressed when you provide value. Not what you expected? Seem too simple? It’s true!

According to, “30% of consumers rate quality content as the top factor that adds credibility to a blog.” It boils down to respecting your readers, listening to them, and delivering what they ask for even if that’s only left as subtle clues.

1. Know Your Stuff and Other People’s Stuff

In the age of fact-checking mania, now isn’t the time to fake it till you make it. What you share should be up to date as well as accurate. But giving your own best information doesn’t have to be all you offer.

Researching statistics or other data provided by others about the topic you’re writing increases your perception as an authority. How, you wonder? The same way Oprah Winfrey, Dr. Oz, and countless other talk show hosts claimed their fame. They brought other well-known people and information to their audiences. Just for being the messenger, you’ll win over your readers’ gratitude.

Where can you go to research this type of information?

  • Industry association websites
  • Google using a search string like “stats for[your topic/idea/industry]”, [your topic/idea/industry] statistics:, etc.
  • News outlets such as NBC, CBS, ABC, CNN, etc.

2. Make Your Reader the Hero

If it weren’t for site visitors, you’d have no blog. OK, you might have a blog, but no one would read the posts. That’s a great reason to tune your focus to your followers. Everything you do should be for their benefit.

Don’t worry, the rewards can and should be shared. For example, when you develop a blog post that solves a problem for your readers, you might include links to affiliate products and/or services, if they apply. Your readers get the answer to a struggle they’ve been facing and you get passive income.

3. Generate Topics That Interest Your Readers

Where do these topics come from and how do you cultivate them? With a bit of strategic research.

Click through your own blog. Which posts got most shares/comments? What about Google Analytics? When you look there, which posts have driven the most traffic to your blog? Jot down the type of post and the topics.

Have you received emails from readers about certain posts you’ve written? Take that into consideration as well. How about responses to social media posts? All of these can give you a good idea of the types of posts and topics your readers respond best to.

Now, look at other blogs in your industry. Which of their posts got the most shares/comments? Make notes about the types of posts and topics.

When you’re ready, use the information to guide your decision about topics and post types. Your articles can follow similar subjects you’ve written on before, expand on previous topics, or introduce entirely new aspects.

Yes, that takes some time. But understanding what your audience wants is vital information.

Don’t have time to think up blog topics and types? No problem! For the first time ever, I’m sharing my notes on a wide variety of topics/types through my Blog Post Shortcuts. The clever PDFs guide and prompt you by asking questions and leading you through how to write for practically any niche.

Because they offer customizable topic ideas, reusable type suggestions, and recommendations for research, optimization, and monetization, you could cut your writing time by as much as half.

Check them out today and save $10 when you use coupon code SHORTCUT10. (Offer expires 2/6/2020.)


Teacher. Guide. Simplifier of the complex. Since 1999, Karon Thackston has been devoted to delivering high-value training that empowers online entrepreneurs to entice, engage & earn through blogging, copywriting, passive income, and more.

From blogging to bucks to online biz, Karon breaks down the process into easily understood steps. And she’ll do it will 100% focus, not fluff, so you can entice, engage and earn!

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Suzanne S Farmer has been paid to write since she was 9 years old. She is a more recent copyeditor, ghostwriter, blogger, and graphics creator. She helps marketers, bloggers, and coaches to make their copy as powerful and impactful as it can be, and also provides social media graphics for business owners who prefer not to create their own. You can get her resource guide on finding standout images for your business here.